Let us lead.
Some of our most impactful work.
cancer education. (ced)
Brand, Platform&App Development & Management
Cancer Education is a registered brand created in 2021, for the educational goals of Medisprof Association. It is aimed at both oncological specialists and patients, through the programs it offers.
What we aim to do through Cancer Education is to expand the Association’s educational horizons and create different formats, such as cancer education meet, cancer education talks and cancer education stream. As well as an app which, in time, will serve both the professional and the patient. All under the Cancer Education brand.
Currently, Medisprof Association’s Best of ASCO Conference & 1 Day ASCO Quality Training Program are under the ced brand. More quality oriented events will follow.
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Project duration: Dec. 2021 - ongoing
Lead: Alexandra CEL MARE-IRIMIE, Șerban UDREA.
Best of ASCO Conference, Romania.
Project, Event Management&Media Production
Medisprof Associations has held the Best of ASCO licence, exclusive for Romania, since 2015. Best of ASCO is an annual event, held under licence, after the ASCO Annual Meeting in Chicago, USA. The American Society for Clinical Oncology (ASCO) is an internationally renowned organisation, the most prestigious one for any oncology specialist.
Șerban, one of our founders, has been involved in this project from the start (2015), while Alexandra first became acquainted with how the conference works three years later (2018). Together, after creating L ARME, they have been slowly growing this project (in both scale and reach), since 2019.
L ARME transformed the annual meeting from a face to face event, which reached roughly 100 specialist, to a hybrid one, that serves almost 250 participants per edition (online and @location).
Under L ARME, this project has become one of the most prestigious oncological events in Romania, offering both quality of content and of services, especially after its integration in the Cancer Education brand and content expansion.
We wish the new organisers all the best.
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Project duration: May 2018 - Jan. 2024
Lead: Serban UDREA, Alexandra CEL MARE-IRIMIE.
1 Day ASCO Quality Training Program (QTP) Workshop.
Project, Event Management&Media Production
In 2022 we started working on the 1 Day QTP Workshop, a program licensed by The American Society of Clinical Oncology (ASCO).
The QTP is designed to prepare oncology care teams to design, implement, and lead successful quality improvement activities in their practice settings. To date, more than 300 teams from around the world have participated in the program.
The workshop introduces tools and frameworks that are used in quality improvement and teaches attendees to effectively lead or participate in improvement activities. The goal is to give oncology providers skills and a sense of empowerment to tackle quality improvement projects that will help reduce clinical variation and improve patient outcomes.
Under L ARME, this project doubled its revenue, became more than an in-house training program and gained recognition for quality in organisation and media production from ASCO’s very own QTP team. The highest validation one might ask for.
We wish the new organisers all the best.
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Project duration: Jan. 2022 - Jan. 2024
Lead: Alexandra CEL MARE-IRIMIE, Șerban UDREA.
o•nest
Project Development
After developing the Marketing and Communication strategy for the parent company, FeelingNest, we came to the conclusion that o•nest was the next step.
Research has shown us that oncological patients, especially those from Romania, need psycho-social support. This is where o•nest comes in.
o•nest aims to be a regular meeting place for all those affected by cancer (patients, family members, friends and relatives), where they can talk openly about their struggles, their feelings and thoughts. Guided by specialists and supported by volunteers.
In time, o•nest wants to become a beacon of hope and safety, across Romania, through it’s nests. It is our hope that the network of nests (one in each major onco city) will be able to raise the quality of life for cancer patients and all those affected by it.
This is a project in which L ARME Founders believe deeply. Alexandra has lost her father to cancer and her mother is a cancer survivor; while Șerban is also project manager of many oncological projects (two cancer centres in Cluj-Napoca and one in Piata Neamț, as well as other patient focused programs) .
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This project is still developing.
Lead: Alexandra CEL MARE-IRIMIE, Șerban UDREA.
