The core.

Meet the Founders.

Alexandra
CEL MARE-IRIMIE

Alexandra is our Media and Communication Specialist. 

Born in 1988, in the Northern part of Romania, she graduated in the top of her class, from Gheorghe Șincai National College Baia Mare in 2007, with a degree in Informatics. During her high school years, she also obtained a C2 Proficiency Qualification from Cambridge University - The Cambridge Certificate of Proficiency in English (CPE), in 2006.

After graduation, she opted for Bucharest, where she began studying International Economic Relations (in English) at The University of Economic Studies.

After a personal tragedy, she realised that the path she chose after graduation was not fulfilling enough and decided to take a year off and try to rediscover herself and her educational aspirations.

Alexandra realised that she loved writing and had a very rational and critical way of thinking, as well as an artistic side so, she started studying Journalism at the Technical University Cluj-Napoca. Valedictorian and actively working in the media, she chose her masters degree wisely, choosing Media Management from Babeș-Bolyai University in Cluj-Napoca, a year after her graduation.

Ever since she chose the path of Journalism and Communication she has always advocated for quality over quantity and research before anything.

Contact her via email: alexandra@larmemedia.com

Șerban UDREA

Șerban is our Marketing Specialist. 

Born in 1988, here in Cluj-Napoca, Șerban graduated from Gheorghe Șincai National College in 2007, with a degree in Social Studies.

He is fluent in French and English, having studied Marketing at ISEG Nantes, in France. After obtaining his Bachelor’s degree he went to Dublin Business School, where he received his MA in Marketing.

He came back to Romania in 2012 and began working as Project Manager in Healthcare, focusing on oncology. His forward thinking and visionary approach led him to develop many great projects in the oncology field, such as campaigns for cancer patients, supervising the construction and management of Medisprof Cancer Center (Cluj-Napoca, Romania), organising the Best of ASCO annual Conference, supervising the construction of a second Cancer Center (in Piatra Neamț, Romania), as well as developing the MKM Project - a multidisciplinary hospital, here in Cluj-Napoca, set to begin construction in 2025. 

He is also an avid supporter of tech/ai startups, lending his expertise in oncology and the medical sector to various programs, most recent LEVEL UP Health&Life Sciences by INNO Rethinking Business Networks.

Contact him via email: serban@larmemedia.com